How many addresses receive the December edition?
The December edition reaches 10,442 residential addresses (10,274 houses plus 168 farms) on 27 selected Canada Post routes across Peterborough and the surrounding rural area. Apartments and businesses are not included. Address counts are from Canada Post Precision Targeter, pulled October 30, 2026. Route selections are confirmed with Canada Post for each mailing, so counts can shift slightly.
When do I need to book for December?
Booking closes Friday, November 20. Start with a free proof of your ad. It costs nothing, there is no obligation, and you only pay if you decide to book. The mailing is planned for early December. An exact arrival date is not promised.
Is the proof really free?
Yes. Fill in the form with your business name, category and website or Facebook page, and we design a proof of your ad and email it to you. There is no cost and no obligation. If you don’t book, we delete your proof and any materials you sent.
Can another business from my industry advertise?
Not in the same category on the same edition, once a business has booked that category. Category exclusivity is first come, first served: the first business to book a category is the only one of that category on the edition. Ask, and we will tell you by email if your category is still open.
Who receives the December mailing?
Residential addresses only: 10,274 houses plus 168 farms. Apartments and businesses are not included. About one third of the addresses are on rural fringe routes around Peterborough. The selected routes sit in the West End, the Avenues, the North End, Trent and University Heights, East City, and the rural fringe.
Do I need to design my ad?
No. Design is included. You provide your logo, your offer and your details, and you approve a final proof before anything is printed.
What does a Standard spot include?
A Standard spot is $500 CAD total, with no HST, and covers the full 10,442 address reach. It includes ad design, your own trackable QR code with a scan report, a landing page, printing and Canada Post delivery. You approve the final proof before anything prints.
Can I track how my ad performs?
Yes. Every Standard spot includes a unique trackable QR code and a scan report after the mailing, plus a landing page. If you already use website analytics, we can point the code at a tagged URL so the traffic shows up in your own reports. QR scans measure engagement with the code itself, not every response to your ad. Someone may call you, search for your business, type your website in directly, or simply walk in, and none of that appears in scan data.
Do you guarantee leads or sales?
No. We provide advertising design and physical distribution. Campaign performance varies by business, offer, market and other factors, and anyone who promises you a response rate is guessing.
Do I have to book a call?
No. The whole process runs by email and web form: ask for a free proof, look it over, book if you want to, send your details, and approve the final proof. A call is available if you want one, but nothing requires it.